Optimal Insights

Plain-English answers to your questions about technology best practices.

Top 5 IT Budgeting Pitfalls – What not to overlook

It’s not easy to build an IT budget that is both accurate and agile. Between all the different vendor contract terms, pricing structures, support expiration dates, license renewals, hardware upgrades, and infrastructure changes, it’s hard enough to not overlook a key investment – and that’s just the beginning! Over our

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The Executive’s Guide to Artificial Intelligence

There’s a lot of talk around Artificial Intelligence (AI) these days, and sentiments range from curiosity to outright fear. The complexity and implications of this technology is already plenty to wrestle with on a personal level. For business leaders, the uncertainty is amplified. Consider the recent stir about the Zoom

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The Future of eCommerce Business

The basic premise of search engine reputation management is to use the following three strategies to accomplish the goal of creating a completely positive first page of search engine results for a specific term…

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