Optimal Insights

Plain-English answers to your questions about technology best practices.

How to Choose the Right EMR System for Home Health Care

For the home health care industry in particular, properly and intelligently managing your clients, caregivers, and medical records is absolutely critical to the success of your mission and the quality of the care you’re providing. This, by extension, means that the Electronic Medical Record (EMR) system you select to perform

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How to Choose the Right Email Marketing Platform

Despite any trends toward replacing email with things like instant messaging or video conferencing, mass emailing remains a staple when it comes to marketing tactics. Choosing the right platform for these email marketing campaigns, however, can start to get…complicated. With all of the options out there, how are you to

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How to Choose the Right Laptop for Law Firms

  When it comes to outfitting your attorneys with new machines, the questions that come to mind can be flat-out overwhelming. Of all the machines out there (and there are a lot out there), which are actually equipped to handle their workload? Which features are absolutely critical to have, and

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How to Choose the Right Donor Management Software for Nonprofits

For nonprofits—of the 501c3 variety especially—properly managing your donations, the life of each donation, and your donors themselves is absolutely critical to the success of your organization and the advancement of your mission. This, by extension, means that choosing your donor management software is not a task to be taken

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