Optimal Insights

Plain-English answers to your questions about technology best practices.

Still Wary About Security in the Cloud? Here’s What to Look For

As originally published in the American City Business Journals. — The cloud computing market is, in three letters, H-O-T. While hosted email and file storage have been massively popular for some time now, full cloud infrastructure is also on an aggressive upward trajectory; according to a Technavio report, the global

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How to Ruin Your Software Selection Process

Just the other week I had the pleasure of speaking with a group of fundraising consultants in DC. These consultants serve nonprofit clients exclusively, and were having trouble finding proper guidance on donor management software. There were two main challenges at hand: (1) they couldn’t find an objective perspective on

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Is the Cloud Secure?

It’s very common for organizations to avoid cloud computing out of legitimate concern for their data’s safety. “What if someone gains access to my environment?” “Since it’s not in my control, what if something goes wrong?” “Wouldn’t my data be more susceptible to cyberattack?” Indeed, there are many pervasive misconceptions

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Microsoft Office 365 vs. Hosted (Cloud) Desktops for Business

A cloud is a cloud is a cloud, right? Absolutely and positively not. Especially not when what is being advertised as a “cloud” solution is really only partially rooted in cloud computing. When it comes to really digging into Microsoft Office 365 and a hosted desktop platform (otherwise referred to

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