Optimal Insights

Plain-English answers to your questions about technology best practices.

Review of Slack Communication Tool for Business

If you’re like many organizations, you might find yourself juggling a whole host of different communication tools. You have your email, an instant messaging application, a separate video conferencing tool, another platform for virtual water cooler talk… the list could go on. The intent here is actually quite forward-thinking; especially

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How to Ruin Your Software Selection Process

Just the other week I had the pleasure of speaking with a group of fundraising consultants in DC. These consultants serve nonprofit clients exclusively, and were having trouble finding proper guidance on donor management software. There were two main challenges at hand: (1) they couldn’t find an objective perspective on

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How to Choose the Right EMR System for Home Health Care

For the home health care industry in particular, properly and intelligently managing your clients, caregivers, and medical records is absolutely critical to the success of your mission and the quality of the care you’re providing. This, by extension, means that the Electronic Medical Record (EMR) system you select to perform

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How to Choose the Right Email Marketing Platform

Despite any trends toward replacing email with things like instant messaging or video conferencing, mass emailing remains a staple when it comes to marketing tactics. Choosing the right platform for these email marketing campaigns, however, can start to get…complicated. With all of the options out there, how are you to

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How to Choose the Right Donor Management Software for Nonprofits

For nonprofits—of the 501c3 variety especially—properly managing your donations, the life of each donation, and your donors themselves is absolutely critical to the success of your organization and the advancement of your mission. This, by extension, means that choosing your donor management software is not a task to be taken

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