Optimal Insights

Plain-English answers to your questions about technology best practices.

How to Block Spam Emails in Microsoft Outlook

  Spam! Those annoying, useless email messages that clutter up your Inbox. Even if you have a spam filter in place, a few spam messages are bound to slip by. Fortunately, Microsoft Outlook makes it very simple to block spammers and prevent them from sending you more emails.

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Top 10 Tips to Avoid Social Engineering Hacks

Did you know that 95% of all successful cyberattacks begin with a phishing scam? And that’s just one type of social engineering, a hacking method that puts us, our families, and our businesses at risk on a daily basis. The unfortunate truth is that our personal information has a hard

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How to Choose the Right Email Marketing Platform

Despite any trends toward replacing email with things like instant messaging or video conferencing, mass emailing remains a staple when it comes to marketing tactics. Choosing the right platform for these email marketing campaigns, however, can start to get…complicated. With all of the options out there, how are you to

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1/13 You vs. Your Inbox

Are you losing the battle with your inbox? Most of us are. Heinan addresses how to gain control–and prioritize your own agenda–in his latest Washington Business Journal blog contribution.

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