Optimal Insights

Plain-English answers to your questions about technology best practices.

Tackling the Changes of Retail Industry

The basic premise of search engine reputation management is to use the following three strategies to accomplish the goal of creating a completely positive first page of search engine results for a specific term…

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6/13 Heinan Addresses Strategic Tech Consulting in Consulting Magazine

Wondering what strategic technology consulting is? And which companies are taking advantage of it? In the May 2013 issue of Consulting Magazine, Heinan is highlighted in the “Consultants on Consulting” section to give you the information you need to make the right decisions concerning this IT offering. Click here to read the article.

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1/13 You vs. Your Inbox

Are you losing the battle with your inbox? Most of us are. Heinan addresses how to gain control–and prioritize your own agenda–in his latest Washington Business Journal blog contribution.

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