Optimal Insights

Plain-English answers to your questions about technology best practices.

How to Evaluate an Internal IT Team

When you’re a non-technical person, it isn’t always easy to know whether your technical resource truly knows what they’re doing, or if they’re just really good at Googling quick fixes and feigning confidence. We’ve seen it over and over again when organizations call our company in to assess their technology

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How to Get Executive Buy-In for Technology (IT) Projects

  No large-scale corporate initiative will be successful without executive buy-in. This holds true whether we’re talking about marketing, sales, accounting, or otherwise. It can seem particularly difficult to get this kind of buy-in, however, when the initiative you’re promoting is technical in nature. Let’s face it: no matter how

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How to Tell if Your Data Backup is Working

We all know how critical data backup is to your organization’s longevity (at least, you will if you’ve been paying attention to any of our other articles on the subject). In fact, many organizations are willing to invest thousands of dollars each month in a comprehensive backup and disaster recovery

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