Optimal Insights

Plain-English answers to your questions about technology best practices.

Why I Can’t Wait to Implement Slack for My Business (Video)

  As originally published in the American City Business Journals. — Now that Millennials make up the majority of the U.S. workforce, fostering collaboration in the workplace isn’t just a matter of productivity; our ability to attract and retain top talent rests quite heavily in the tools we offer, and

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3 Signs Your Business Isn’t Ready to Move to the Cloud

As originally published in the American City Business Journals. — Feeling the pressure to move your company to the cloud? While most companies have at least part of their operations in the cloud — email, backup, applications, or files — many have yet to transition into a full virtual desktop

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Connection Newspapers Talk Optimal, 2017 Tech Trends

As originally published by Peggy McEwan in Connection Newspapers. For a complete look at our 2017 technology predictions, see our other Connections feature here. As 2016 drew to a close and 2017 loomed in the future, Heinan Landa, CEO of Optimal Networks in Rockville, considered the changes in technology he

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Review of Slack Communication Tool for Business

If you’re like many organizations, you might find yourself juggling a whole host of different communication tools. You have your email, an instant messaging application, a separate video conferencing tool, another platform for virtual water cooler talk… the list could go on. The intent here is actually quite forward-thinking; especially

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Top 5 Technology Predictions for 2017

As originally published in the American City Business Journals. — Technology touches all parts of our lives — from accessing your desktop anywhere to ordering laundry detergent through Amazon Dash buttons. Phones are exploding, social media heavily influenced the presidential election, and people now have the capability to order groceries

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How to Ruin Your Software Selection Process

Just the other week I had the pleasure of speaking with a group of fundraising consultants in DC. These consultants serve nonprofit clients exclusively, and were having trouble finding proper guidance on donor management software. There were two main challenges at hand: (1) they couldn’t find an objective perspective on

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