Optimal Insights

Plain-English answers to your questions about technology best practices.

Still Wary About Security in the Cloud? Here’s What to Look For

As originally published in the American City Business Journals. — The cloud computing market is, in three letters, H-O-T. While hosted email and file storage have been massively popular for some time now, full cloud infrastructure is also on an aggressive upward trajectory; according to a Technavio report, the global

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Why I Can’t Wait to Implement Slack for My Business (Video)

  As originally published in the American City Business Journals. — Now that Millennials make up the majority of the U.S. workforce, fostering collaboration in the workplace isn’t just a matter of productivity; our ability to attract and retain top talent rests quite heavily in the tools we offer, and

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3 Signs Your Business Isn’t Ready to Move to the Cloud

As originally published in the American City Business Journals. — Feeling the pressure to move your company to the cloud? While most companies have at least part of their operations in the cloud — email, backup, applications, or files — many have yet to transition into a full virtual desktop

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Top 5 Technology Predictions for 2017

As originally published in the American City Business Journals. — Technology touches all parts of our lives — from accessing your desktop anywhere to ordering laundry detergent through Amazon Dash buttons. Phones are exploding, social media heavily influenced the presidential election, and people now have the capability to order groceries

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How to Ruin Your Software Selection Process

Just the other week I had the pleasure of speaking with a group of fundraising consultants in DC. These consultants serve nonprofit clients exclusively, and were having trouble finding proper guidance on donor management software. There were two main challenges at hand: (1) they couldn’t find an objective perspective on

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Technology Budgets: What to Put In, What to Leave Out

As originally published in the American City Business Journals — Ahhh… don’t you just love the smell of fresh budgets in the air? It’s that time of year for a lot of us, and the questions have started popping up almost as frequently as holiday ads: What are the key

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