Optimal Insights

Plain-English answers to your questions about technology best practices.
What Are the Best Alternatives to Internal Email?

What Are the Best Alternatives to Internal Email?

The very first email was sent back in 1971 (from Ray Tomlinson to himself, but whatever). Forty-some years later, electronic mail functions in essentially the very same manner as it did then. While this form of communication is solid as ever, we’re starting to see a downturn in use as

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Why Can’t I Use My Personal Software at Work?

Because I said so. Or, if that answer doesn’t satisfy you (and I can’t imagine why not…), because consumer-grade solutions are very rarely up to corporate snuff with regard to security, standardization, and manageability. When a program is designed for use by a single user at their home, the security

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Apple vs Samsung: Who is the Real Market Leader?

This September—though we’re not really sure exactly when—Apple will release its latest edition of their iPhone. My reaction? When the first iPhone launched in 2007, it turned the cellphone marketplace on its head; Steve Jobs promised that this product would “reinvent the phone,” and it did—for a while, at least.

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The 5 Summer Apps Not to Miss

None of them. Let me start off with a story. Just last week, I took my daughter to the beach to see her cousins for the first time in seven months. Next to the sand and surf was an indoor play facility complete with trampolines and, well, basically everything an

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Update on Net Neutrality

The last time we addressed the net neutrality saga, we were…rather distraught. At this stage in the game, we are slightly less troubled by the Internet’s future, but troubled nonetheless. First, let’s recap: net neutrality is the idea of free and open Internet, where all data on the Internet is

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When Should I Tell My IT Provider I’m Moving Offices?

Office moves are one of the most consistently overlooked undertakings of all business operations. I’ve lost count of how many times I’ve been speaking with a client when they mention, in passing and ever-so-nonchalantly, that their organization is moving spaces.  Sometimes, the move is set to take place within the

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