Optimal Insights

Plain-English answers to your questions about technology best practices.

How Much Does Hiring a CIO Cost for Small Business?

  Today, business owners feel so much anxiety about getting lost in the tide of technology that our company based an entire campaign on alleviating this stress. Operations are becoming more and more dependent upon sound and reliable technology. Data security and integrity is becoming more and more difficult to

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How to Choose the Right Email Marketing Platform

Despite any trends toward replacing email with things like instant messaging or video conferencing, mass emailing remains a staple when it comes to marketing tactics. Choosing the right platform for these email marketing campaigns, however, can start to get…complicated. With all of the options out there, how are you to

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How to Choose the Right Laptop for Business

  It’s time for your business to purchase new laptops, and you’re stuck; amidst the sea of manufacturers and types and strange technical abbreviations, how to you begin the selection process? Are there simple tips that can help you narrow your search? After serving the technology needs of DC’s small-

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How Much Does Data Backup Cost for 501c3 Nonprofits?

  When it comes to industries that require extensive data backup solutions, the 501c3 nonprofit sector probably isn’t the first to come to mind. If you think about it though, proper data backup is no less critical to nonprofits than it is to, say, law firms; in order for your

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The Internet is Ours Again…But the Fight Continues

The Internet is ours again—as it should be. Around a year ago—we almost lost it. Then, the people and media united in an effort to tell the government what we thought about giving ISPs the power to control our access to the Internet. The government listened—and on February 26 it

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