Optimal Insights

Plain-English answers to your questions about technology best practices.

Why Your AI Bot is Producing Slop & 5 Ways to Fix It 

  Building your own custom GPT is not hard to do, but it can be surprisingly hard to do well.  At Optimal, we help law firms, associations, and consulting firms get meaningful business results out of their IT systems. When it comes to AI, 95% of organizations have seen no measurable

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How Do You Know If It’s Time to Change Your IT Support Model?

Between insourcing, outsourcing, and every possible hybrid model in between, it can be tough to know whether your current IT support structure is really serving your organization. At Optimal we’ve spent more than 30 years helping law firms, associations, and consulting firms across the DC region design and refine their

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Phishing Scams that Bypass Microsoft MFA: How to stay protected

Multi-factor authentication (MFA) has long been touted as one of the best ways to secure online accounts. In a 2019 report, Microsoft found that MFA can prevent 99.9% of cyberattacks—a rather powerful statistic. As time would tell, businesses were not the only ones moved by this data; cybercriminals were quite

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