Optimal Insights

Plain-English answers to your questions about technology best practices.

How Law Firms Are Using AI—and the Opportunities This Presents

According to ILTA’s 2025 Technology Survey, 80% of law firms are either “using or exploring” artificial intelligence. That number is striking—but it deserves some context. “Exploring” is really the first stage of any AI journey, and it can mean everything from attending a webinar… to running a small pilot… to

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Why Your AI Bot is Producing Slop & 5 Ways to Fix It 

Building your own custom GPT is not hard to do, but it can be surprisingly hard to do well.  At Optimal, we help law firms, associations, and consulting firms get meaningful business results out of their IT systems. When it comes to AI, 95% of organizations have seen no measurable return on

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