Optimal Insights

Plain-English answers to your questions about technology best practices.

How (and Why) to Shush All Those Phone Notifications

Think of your last meeting. Was everyone checking their phone before it started? Then, once it began, did they leave their phone on the table and throw it a furtive glance every now and then? Did they snatch it up immediately after the meeting ended to see what they’d missed?

Learn More

3 Reasons to Upgrade to Microsoft Office 2016

In late 2015 – to much fanfare – Microsoft released the latest version of their productivity suite: Office 2016. Most of us were not compelled to rush into a relationship with this new platform; we were content and comfortable with our current setup, and didn’t feel the need to shake

Learn More

The Future of eCommerce Business

The basic premise of search engine reputation management is to use the following three strategies to accomplish the goal of creating a completely positive first page of search engine results for a specific term 8230

Learn More

SmartCEO Features Optimal’s 25th Anniversary Tour

This March we took our annual Open House on the road to celebrate 25 years in business! From PassionFish in Virginia, McCormick & Schmick’s in DC, and Cesco Osteria in Maryland, we raised a glass to the clients, partners, and friends who have made it all possible. Besides our usual

Learn More

Top 10 Lessons in Running Your IT Right

After 25 years in the IT industry… I’ve seen some stuff. While there is certainly nothing cookie-cutter about technology solutions, there are some tried-and-true lessons about technology management that will help get (and keep) your business on the right track. Here’s a compilation of the top 10 lessons in running

Learn More