Optimal Insights

Plain-English answers to your questions about technology best practices.

Top 5 Technology Predictions for 2017

As originally published in the American City Business Journals. — Technology touches all parts of our lives — from accessing your desktop anywhere to ordering laundry detergent through Amazon Dash buttons. Phones are exploding, social media heavily influenced the presidential election, and people now have the capability to order groceries

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How to Ruin Your Software Selection Process

Just the other week I had the pleasure of speaking with a group of fundraising consultants in DC. These consultants serve nonprofit clients exclusively, and were having trouble finding proper guidance on donor management software. There were two main challenges at hand: (1) they couldn’t find an objective perspective on

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