Optimal Insights

Plain-English answers to your questions about technology best practices.

Why Amazon Needs a Culture Overhaul

As Amazon customers, we have little to complain about in the way of service. But when it comes to the company’s own internal culture and management practices…there’s an awful lot left to be desired.

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Physical Servers vs Virtual Servers for Business

Servers: the foundation of your IT systems, and the powerhouse for your mission-critical company data. When it comes to crafting your organization’s infrastructure, there are two main options to compare: a physical server environment, or a virtual server environment. Over and over again our clients have asked which environment would

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