Optimal Insights

Plain-English answers to your questions about technology best practices.

How Much Should Small Businesses Spend on IT Annually?

  While associations tend to have very specific member management needs, and while law firms have equally as unique disaster recovery and document management needs, the over-arching needs of small businesses are far more fluid in comparison. The good news is this: not only have we at Optimal served the small-

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How to Choose the Right Donor Management Software for Nonprofits

For nonprofits—of the 501c3 variety especially—properly managing your donations, the life of each donation, and your donors themselves is absolutely critical to the success of your organization and the advancement of your mission. This, by extension, means that choosing your donor management software is not a task to be taken

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CIO Talks Modern Mobile Workforces with Heinan

One-third of all employees can now be classified as “anywhere/anytime workers.” With a mobile workforce comes an entirely new set of opportunities, especially where technology is concerned. How can you stay ahead of the needs of this modern mobile workforce? Read CIO’s full article here (and pay special attention to #17!).

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Can We Regain Privacy Online?

About three months ago, I bought a rose-patterned comforter on Amazon as a gift. Every single day since that time, I have been getting advertisements about rose-covered linens, throw pillows, afghans and more — and not just when I’m on Amazon.

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