Optimal Insights

Plain-English answers to your questions about technology best practices.
IT Budgets for Small Business: Key Elements to Consider

IT Budgets for Small Business: Key Elements to Consider

Budgets are a pain. We know. We’re sorry. After working with small businesses for over two decades (and after being one for just as long), we understand what it’s like to create a budget when the funds at your disposal are all but infinite. We also understand the incredible benefits

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How Much Does Cloud Storage Cost?

How Much Does Cloud Storage Cost?

Recently, we explored the different kinds of server backup solutions that can keep your critical data protected in the event of a disaster. One of the options we explored in brief is cloud backup, or keeping a copy of your server data off-site in a cloud provider’s datacenter. Cloud backup

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How Much Does Strategic IT Planning Cost for Small Business?

How Much Does Strategic IT Planning Cost for Small Business?

  As we’ve mentioned before, budgets are far from infinite where small business is concerned. That’s why uncovering ways to maximize efficiency, productivity, and scalability through the use of your technology systems can make such a drastic impact on your overall operations. Unfortunately, this kind of harmony between IT and

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How Much Does Outsourced IT Cost for Small Business?

How Much Does Outsourced IT Cost for Small Business?

Outsourced IT, or managed IT services, means placing some or all of your information systems in the hands of an outside technology consulting firm (or Managed Service Provider). In many cases, companies will outsource when they simply don’t want to shoulder the burden of technology in-house, or when they need

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Is Microsoft Office 365 Right for Small Business?

Is Microsoft Office 365 Right for Small Business?

A low-cost cloud solution for the corporate arena. It’s an attractive concept, and one Microsoft has been working overtime to promote in the form of their Office 365 services. It’s a smart business move on their part: historically, Microsoft’s revenue has been tied directly to their product upgrade cycles—what better

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How Much Does Strategic IT Planning Cost for Law Firms?

How Much Does Strategic IT Planning Cost for Law Firms?

  There are two things law firms absolutely cannot afford to lose: time and data. This, by extension, means that there is one thing law firms absolutely cannot afford to ignore: technology. If done right, a firm’s technology can not only guarantee uptime (no matter what), but also maximize efficiency

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