Market Scale: What Salesforce’s Purchase of Slack Means for End Users

As originally published in Market Scale, December 7, 2020

What Salesforce’s Purchase of Slack Means for End Users

with Heinan Landa | Optimal Networks, Inc.

CRM leader Salesforce is set to acquire collaboration and communication solution Slack, with Salesforce CEO Marc Benioff stating that the two “will shape the future of enterprise software and transform the way everyone works in the all-digital, work-from-anywhere world.”

Will they? What are the enterprise software world’s first impressions of this mega deal, and how will it reshape the industry moving forward?

Optimal Networks, Inc. Founder and CEO Heinan Landa joined Voice of B2B Daniel Litwin to explore those impressions and more, analyzing the potential impact of what Landa called “one of the most amazing things to hit the marketplace in a long time.”

“People need the software. It’s cloud-based software, and it’s software they can use from anywhere to take care of their clients better,” Landa said. “Think about that in context [during the pandemic]. … These tools have become incredibly powerful.”

It also represents more competition in the marketplace with juggernauts like Microsoft, particularly in the realm of collaboration tools and cloud-based software. Office 365 has dominated the landscape, but Salesforce may be emerging as an enterprise contender.

Watch the interview here!

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