Why Optimal?

Our Philosophy

We’re here to solve your business problems through thoughtful technology recommendations and white-glove support, and to make a measurable impact on your organization – not just your technology.

Our Approach

We aren’t content being your technology vendor.

We strive to be your business partner, and a resource you can rely on to reach that next phase in your development.

Our approach revolves around two core elements:


team-icon-blue Results

We’ll work together to map out the results that matter to you, design your solution around those goals, and measure our progress toward achieving them. You’ll see very clearly what sort of impact we’re making on your organization.

team-icon-blue Accountability

We’ll have a shared definition of success, which means there’s no question as to whether we’re headed in the right direction. We’ll both be able to hold our team accountable for your desired outcomes, and make quick adjustments if we veer off-track.


Ultimately, we’re here to fuel your mission, and to demonstrate exactly how we’re doing so in a clear, quantifiable manner.

Featured Client Success Story

Frank Schipani, Director of IT and Operations at Three Crowns LLP and an Optimal client for over a decade, shares how our partnership helps him sleep better at night.

The 3 Levels of Technology

Some technology firms will try to force-fit their clients into whichever service model they’re able to provide.


Since our solutions run the gamut from traditional managed services to high-end cloud services, we can be responsive to our clients’ needs and seamlessly guide them from one model to another.


This comes in handy when you consider the 3 main levels of technology:


3 Levels of Technology


Level 1 – Effective

At this stage, your technology works, and you’re responding to issues when they arise.

Level 2 – Enhanced

This level introduces a level of proactive attention. Instead of reacting to problems as they arise, you begin planning to prevent them from happening in the first place.

Level 3 – Engaged

Here your technology is actively supporting and accelerating your business objectives. Your staff is free to be productive and collaborate from anywhere.


Where is your organization today?
Where would you like it to be?

To learn more…

How to Choose the Right IT Provider (MSP) for Your Business
Key Elements of Proactive Technology (IT) Support
How Virtual Desktops Give Outsourcing A Whole New Meaning
What Are the Problems with Outsourcing IT?