As originally published in Chief Executive April 15, 2021
Post-Covid: Which Trends Will We Abandon?
by Heinan Landa | Optimal Networks, Inc.
How did 2020 reshape your business?
While some organizations were better prepared for a shift to working from home, only 14% of businesses worldwide had fully remote workforces prior to the pandemic.
This means that, at some level, 86% of us had to make sudden, rapid changes to adjust to an entirely remote way of operating, communicating, and leading.
As Microsoft’s CEO Satya Nadella put it last April: “We’ve seen two years’ worth of digital transformation in two months. From remote teamwork and learning, to sales and customer service, to critical cloud infrastructure and security—we are working alongside customers every day to help them adapt and stay open for business in a world of remote everything.”
Now that vaccines are beginning to roll out and the prospect of returning to our offices becomes more tangible, the next question we face is this: Which elements of 2020 will stick, and which will we discard as soon as it’s safe to do so?
COVID-19 ushered in 6 primary changes to the way we work
The most obvious change to our work environments is that we made a quick shift to remote work—with varying levels of disruption and success. If we zoom in a bit closer, we can pull out six major changes:
1 – We embraced collaboration tools.
Microsoft Teams has seen a 160% increase in users from March to October, Slack sold for $27.7 billion, and Gartner predicts the worldwide market for social collaboration tools to reach $4.8 billion by 2023. While these tools were plenty popular pre-pandemic, many businesses found themselves without a way to communicate with a fully remote team and quickly implemented one package or another (or, in some cases, multiple packages).
2 – Live document coauthoring finally got our attention.
With “old school” collaboration methods off the table, we finally jumped head-first into tools that many of us already had access to, but weren’t really using—namely Microsoft SharePoint and Google Drive. Instead of emailing documents back and forth or trying to whiteboard over Zoom, we posted links in our new Slack or Teams channels and edited our project simultaneously.
3 – Video conferencing exploded.
Between Zoom (up to 300 million daily participants), Teams (up to 115 million daily users), and Google Meet (up to 100 million daily participants), we were on so many video calls last year. In fact, we spent so much time using these tools that “Zoom fatigue” became a thing we say in real life. The market for these tools is expected to hit $50 billion by 2026.
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