As originally posted on The BlackLetter Podcast, February 3, 2021
In this episode, Tom Dunlap chats with Heinan Landa, President & CEO of Optimal Networks, about how law firms can modernize their use of technology to better meet the changing world’s needs. Listen in as they cover topics such as using and adopting technology as a tool, transitioning to new tech, and what etiquette to follow on new technology.
Heinan’s Book and Changing Technology
Last year, Heinan wrote his book “The Modern Law Firm: How to Thrive in an Era of Rapid Technological Change,” which was published in April. At the time, he didn’t realize how relevant it would soon become with the onset of Covid and the higher need for technology.
In this episode, Heinan discusses how law firms tend to be a little slow with adapting new technology, as they are naturally more risk adverse. However, with the rapid growth and change of new technology, law firms are falling behind—especially in this time of Covid. He believes that law firms need to pay attention to the change that Covid has only accelerated, or else they will suffer.
Technology as a Tool
The first step in modernizing law firms is shifting the perspective on technology. Many people are hesitant to adapt new technology, as they may not trust it or feel it can’t help. However, Heinan believes that technology can be a useful tool for law firms. The right technology can help acquire new clients and aid existing clients. It does not need to be something to fear, but rather to properly utilize.
Adopting Specific Tech
In looking at how to get a firm to adopt a specific technology, you first need to discover why the current software isn’t working. Heinan states that you must identify what people need that they aren’t getting and how the new technology can aid in this.
Listen to the full episode here!