Optimal Insights

Plain-English answers to your questions about technology best practices.

How to Compare File Sync and Share Solutions

  In a previous article, we worked through a few of the leading file sync and share solutions for business. This touched on the key elements to consider when making your selection:  data security, ease of use, cost, location of your data, and integration. When it comes to directly comparing

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How Much Does Data Backup Cost for Small Business?

If disaster were to strike your small business, would you be able to recover? Without any data backup solution in place, your answer to this question is probably going to be “no.” This leads directly into the next question: how much will it cost your business to get the level

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3/26/15 MSPmentor Selects Optimal as Top Managed Service Provider

Out of thousands of managed service providers worldwide, MSPmentor ranked the top 501. Ranking criteria included annual recurring revenue percentage growth (year over year), number of customer devices managed, devices managed percentage growth, employee headcount, and employee headcount percentage growth. Optimal Networks ranked 184. Optimal also made the MSPmentor 200 list, which ranks the top

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How Much Does Hiring a CIO Cost for Small Business?

  Today, business owners feel so much anxiety about getting lost in the tide of technology that our company based an entire campaign on alleviating this stress. Operations are becoming more and more dependent upon sound and reliable technology. Data security and integrity is becoming more and more difficult to

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How to Choose the Right Email Marketing Platform

Despite any trends toward replacing email with things like instant messaging or video conferencing, mass emailing remains a staple when it comes to marketing tactics. Choosing the right platform for these email marketing campaigns, however, can start to get…complicated. With all of the options out there, how are you to

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How to Choose the Right Laptop for Business

  It’s time for your business to purchase new laptops, and you’re stuck; amidst the sea of manufacturers and types and strange technical abbreviations, how to you begin the selection process? Are there simple tips that can help you narrow your search? After serving the technology needs of DC’s small-

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