Optimal Insights

Plain-English answers to your questions about technology best practices.

Apple vs Samsung: Who is the Real Market Leader?

This September—though we’re not really sure exactly when—Apple will release its latest edition of their iPhone. My reaction? When the first iPhone launched in 2007, it turned the cellphone marketplace on its head; Steve Jobs promised that this product would “reinvent the phone,” and it did—for a while, at least.

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