This month, TechBisnow sat down with Heinan to see how he managed to create such a fun culture at Optimal.

See the article that headlined their newsletter below!


The Most Fun Tech Company in Maryland

Creating a fun working environment is not as easy as it sounds. It took Optimal Networks over a decade and a recent award proves they’re onto something.


CEO Heinan Landa launched the company in ’91 to provide comprehensive and strategic IT support, management, and business tech consulting services to law firms, associations, and small- to medium-sized business. He created its business plan while getting an MBA at Wharton and it included a section on creating the fun environment that the Rockville, Md. company has today. How is fun defined? Homemade breakfasts cooked by the COO every Friday; bongo drums in Heinan’s office; time off for voting and volunteer work; and spirit days for team building and organizational goals.


The culture recently won the company the Tech Council of Maryland’s Outstanding Place to Work award. Heinan can do head stands but he opted for this when we snapped the team on Tuesday. Optimal Networks employees have to pass a 20-question behavioral phone screen pre-interview that’s modeled after a similar process used by the Ritz-Carlton. 2013 revenue grew 40% to 50% and added eight employees. Optimal Networks launched a cloud product for customers to move IT operations to a virtual environment. It also acquired a firm with 50 new customers.


Heinan, who came to the US from Israel at age two, grew up in an entrepreneurial family in the DC region. His parents still operate LT Industries, which makes quality-control instrumentation. It was there that he learned from his parents what it means to value employees, he says. When he first started his company after studying at Johns Hopkins and Wharton, it took a long time to find the right balance of fun and strong work ethic. It wasn’t until 2005 when he recruited a new partner that the culture turned around. Now the father of two says he has the perfect balance.

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