Optimal Networks’ clients tend to be non-technical senior executives of small- and medium-size organizations who don’t have the time or interest in becoming technology experts. What keeps them (and you, perhaps) up at night is this question: “What’s coming next?”
Here are a few of the reasons why:
- Technology Moves Fast: The magnitude, speed and frequency of technological advances has gone off the charts, and each one—from virtualization to cloud computing to tablets to new operating systems—presents big opportunities to significantly increase productivity and reduce costs—or to make the wrong investment at the wrong time.
- Business Risks of Not Being Informed: The risks of missing these opportunities are strategic and long-term: for example, what are the costs of falling behind competitors or missing the chance to reduce expenses?
- Your Focus is Business, Not Technology: Our clients are executives, not techies. Their job is to understand their organization’s business needs. But they don’t want or have time to read IT journals and attend conferences. And if they have an internal IT resource, their focus is uptime and maintenance, not developing an IT roadmap.
Technology Trends and Insights for Non-Technical Executives
Clients use Optimal Networks because they need more from their IT consulting and outsourcing firm than “keeping the lights on”. What clients need is the ability to stay abreast of what technologies are coming—and then the expertise and perspective to assess and prioritize them.
That’s why, in addition to our core offerings, we offer a value-added program called spotON, which provides our clients with a set of semi-annual technology updates and recommendations on the most critical IT trends. For more about spotON, click here.
spotON is specifically designed for non-technical executives and gives them a view of the technology landscape so they can understand which new developments might help them address their business goals—and which they can avoid.