Our Mission


We help our clients succeed by consistently offering
thoughtful recommendations,
white-glove support,
and an unyielding zeal for solving business problems with technology.

At Optimal, our work has purpose. We’re all here because we share common passions and common values.
In fact, values and culture were the very first elements drafted into our business plan back in 1991; we aren’t kidding when we call them our “core.”

Core Values

Each and every decision we make, and each and every interaction we have is guided by these three tenets:

  • Tell the truth. We always tell the truth as we see it. No exceptions.
  • Do the right thing. Doing the right thing only matters when you do the hard things that are right. We do.
  • Everyone benefits. Everyone who comes into contact with us must be better off for the experience. Clients. Employees. Partners. Everyone. It’s as simple as that.

We live these core values. Whether you enter into a relationship with Optimal as a client, partner, vendor, or employee, you will be better off for choosing Optimal—that is our pledge to you.

Values Page Image